The Public Voice in Electronic Commerce
La place du citoyen dans le commerce électronique

OECD  Paris - October 11th, 1999
OCDE  Paris - 11 Octobre1999

Presentation from
Philippe Quéau

The Common Good in the Information Age
By Philippe Quéau
Director of UNESCO's Information and Informatics Division

The global market is not concerned by global social redistribution. Important social issues are thus left to the global political sphere. But the global market market needs peace and also an educated population to function smoothly. Peace and education must be taken care of and also paid for, at the global level. By whom?
Deregulation and globalisation go hand in hand with free market. But we need a re-regulation at a higher level. We need a global governance, i.e. a global government with a global currency and a global fiscality (such as the famous Tobin Tax on all financial transactions proposed by Nobel Prize Laureate James Tobin, or the "Bit Tax" proposed by UNDP). Why not imagine a global "telecommunications tax" or a global "energy tax" to help reducing information access imbalances and fighting global ecological concerns?

Market is based on competition: hence the strongest emerge, with a non-linear effect: the fall of weaker competitors (provoked by the free market) creates monopolies or oligopolies. This is why the regulators have still a role to play. They are supposed to incarnate the " general interest ". For instance they are supposed to define the need for " universal access " at the information age.
What should be the new "universal access" paradigm? Should it be only based on physical access? Should it include fair telecommunications tariff policies, including adequate cross-subsidization of certain classes of users ? Or should it also include free access to certain "contents", for instance access to all public domain data and governmental information relevant to citizens imbued with their duty of being well informed on all affairs of state and eager to enforce democracy? What should be the minimum level of service for users? Is it possible to cost obligations to the public service mission in a meaningful way? What should be the "consumer's rights"? Are these rights interfering with the "citizen's rights", if they are limited by the interest of the "market" ?

Problems of interconnection, interoperability of networks and services are also to be regulated as well as fair allocation of resources (access to numbers, availability of radio-frequency spectrum, pricing the spectrum, frequency auctioning).
Regulators have also to consider that deregulation does not necessarily mean more competition. Private telecom operators overwhelm the regulators and frequently prevent them from applying effective standards of consumer protection or economic efficiency.

Sharing the costs of international calls. The case of Internet. Accounting rates in the international telecommunications traffic have a major impact on the revenues and on the growth of telecommunications in developing countries. The full liberalisation of telecommunications along with other factors (advent of callback, internet telephony) raises serious concern regarding the old way of sharing the cost of an international call between countries. The conventional Accounting Rate System which has been in place for many years, is a revenue sharing system established on the basis of bilateral negotiations. International telecom carriers negociate between themselves the price for handling one minute of international telephone service. The rate is usually divided 50/50 between the originating and terminating carriers on a direct route between them. For indirect routes, there is also a fixed transit fee.
Since there is usually an imbalance, the operator with the higher volume of minutes pays a net settlement to the operator with fewer minutes. As traffic volumes have increased over the years, strong pressure has been exerted by outpaying administrations to reduce the settlement rate to the level of actual costs for terminating calls. Most Asia and Pacific countries are developing countries and are net receivers. Generally the cost of telecom infrastructure in developing countries is higher because economies of scale do not compare with advanced countries which have the advantage of local manufacturing and high economies of scale. These countries may be tempted to resist the efforts of traffic originating countries to exert a downward pressure on the rates. Practices like callback can put further pressures on the system. The callback operator attracts high value customers from operators with higher collection rates. This often means loss of business to operators in developing countries. The recent United States' FCC Order aims at a huge reductions in Settlement Rates. This has been opposed by many countries, who feel that the sole purpose of the FCC Order is to benefit US carriers at the expense of developing countries. Cost-based charging is not easy to implement, and implies, in particular, re-balancing tariffs between local, domestic long distance and international calls. In effect, an international settlement reduction would ultimately lead to a lowering of developing countries' revenues and telecommunications viability, already threatened by the steady fall in their call collection revenue due to the proliferation of call back services.
Moreover, conventional telecom arrangements will be bypassed with the carriage of voice over Internet or Virtual Private Networks. It is a global problem, but addressed at mainly from the vantage point of the US and call generating countries. FCC has already taken unilateral actions in July 1997, effective since January 1998.
But the growth of international network will be inefficient if facilities are not evenly distributed in relation to usage patterns.
The principle of termination charge is being explored. Telecom operators might set up a standard and transparent charge for incoming traffic based on cost and other factors (such as interest charges on development loans, and even cross-subsidy elements...). It would be applicable irrespective of the source of the calls and would therefore eliminate the need to workout bilateral settlements.

The case of Internet is very illustrative of strong imbalances. Internet serves as an information bank where non-US based users access web-sites in the US and download information. Traffic is almost all one-way or asymmetrically emanating from the US. Hence, US carriers insisted that non-US based carriers pay for the full circuit link to US instead of the traditional arrangements whereby each carrier would pay for its own half circuit.
The power of American telecommunication operators is such that the United States have become the telecommunications and Internet " hub " of the world. At a moment when voice telephony has just been surpassed by Internet traffic (in 1998) and when it is foreseen that in 2002 the telephone traffic will only be 1% of the Internet traffic, the first thirteen Internet providers in the world are all American. British Telecommunications (BT), the first European is the fourteenth. Worldcom, owner of the first world provider, UUNet, is well placed to dominate the world market after having bought the second world provider, MCI Communications. Let's not forget at this point the iron law of growing returns in the economy of networking. If UUNet attracts so many users on its federative network, it's because its geographic span is bigger and because it has many more associative partnerships with other networks, thus guaranteeing a better access and a better reliability in a constantly improved positive feed-back loop.
The invisible hands of the networks change the geography of the world. An Internet link between Paris and Frankfurt or Paris and London is more expensive than the same link between Paris and New York or London and New York. The average cost of the European " information highways " is seventeen to twenty times more expensive than the equivalent in the United States. This explains why Virginia has become the hub of intra-European networks ! European Internet providers are literally obliged to connect themselves in priority to the world hub, thus reinforcing the predominance of the U.S. and again augmenting their strategic superiority. In Asia, more than 93% of the Internet infrastructure is oriented towards the U.S. Intra-regional networks are much less effective, ans since providers are competing, they prefer to link themselves to California, where the intra-Asian commuting is done! This world imbalance has three effects : firstly, the subvention by world Internet providers to American providers is about 5 billion US $ per year, secondly, new high capacity fibre optic links (at 80 Gbits/sec) are being built between Asia and the US multiplying the available bandwidth at an ever lower cost, thus reinforcing the compelling attraction of the US hub, and thirdly, the American providers, and Internet users, obtain free access to the Internet of the rest of the world, since all Internet links, paid for by foreign operators, are inherently two-way links. Thus some of the poorest countries in the world, in Africa or in Latin America, entirely subsidize e-mails, e-commerce or Internet telephony emanating from American users...
Does such a system, which results from the " invisible hands " of the market, really correspond to the greater common good, to fair global justice ?
The continuation of the existing asymmetrical payment arrangement can no longer be justified. It is unfair to non-US based carriers and especially users because US-based users are not paying for their international Internet access. The revenue benefits of Internet services around the globe are in fact directed toward US operators. The more the situation evolves, the more US operators, content and database business owners are getting full advantage of this imbalanced traffic flow. Where in fact are the global regulators able to think of another global telecommunications policy ? The reality speaks for itself : the FCC is able to take unilateral actions with almost no counter initiatives from any other countries. We have to bear in mind that the practical problems of estimating the relevant costs for a complex telecommunication network system are very difficult.
As one commissioner of the USA's FCC once stated: " Cost allocation will become increasingly difficult and meaningless in the future... Once the local exchange carriers are transporting broadband and video along their present voice services, and wireless is used extensively for local access, the allocation of costs will become a nightmare with little meaning... To take a simple example, consider how the cost of a local loop will be allocated if that loop was used to carry voice, broadband and video simultaneously." In fact, there is no universally "correct" set of tariff setting principles. In other words there is no scientifically assertive way to decide what is a " good " telecommunications tariff policy. Pricing policy is only a means of achieving desired objectives. But who should decide these objectives: the market, or the regulator - supposed to guarantee the "general interest"? And who decides to give the regulator the essentially political ends to pursue and achieve? It is a matter of fundamental policy, which should be democratically discussed, not only at the national level but at the global level, where the most unfair imbalances exist. All too often, however, this type of debate is not openly discussed by national assemblies, and never discussed at the world level, since there is no such a thing as a world parliamentary assembly.

Public and Private. The crucial importance of public domain

The primary concern of privately owned media is to make a profit. The primary task of public-interest oriented media is to foster political and cultural development, at national and international levels. Open ended goals such as "public interest" or "cultural development" are very difficult to measure. Public interest is a much more difficult issue to grasp than private interest. It is more abstract, and in essence more conflictual to define. It is scattered among all the people, and thus nobody in particular seems directly and personally concerned, and eager to tackle this vague and global type of problem, left often to anonymous bureaucracies or rhetorical politicians. This problem is another aspect of the "tragedy of the commons". When everybody is supposed to take care of the "commons", nobody in particular feels urgently and primarily concerned to do so. Somebody else will care... And vested interests take advantage of this public disinterest for public good to lobby decision-makers for their own specific needs. The more the problems grow global and abstract, the more public good seems to be left unattended and the more private interests become efficient and active at taking their own profit share out of the public cake.
This universal mechanism will not be stopped by the Information revolution. On the contrary, it will be aggravated.
We need a deep understanding of what actually is the "common good" at the Information age? Is it "universal access", for instance? Or something more abstract like equal oportunities for all in the Information society?

A good start is to think concretely about "public domain".

At the height of the "economic bubble" in Japan, there was a tongue-in-cheek proposition to give all land back to the Emperor. This idea was not new. In Europe the concept of "commons" existed a long time ago in feudal times, and even earlier was conceptualized under the political category of "res publica". Now the Japanese bubble has been somewhat deflated. But the very concept of "public domain" remains valid. The international sea zone, the outer space or the human genome belong to the "public domain", or the inalienable human heritage.
In our globalized era, it is of vital and strategic importance to recognize, promote and strengthen the global public domain, be it physical (such as radio spectrum) or cultural and informational (such as masterpieces of the past or information produced on public funds). The hertzian spectrum belongs to the public domain. Thus the public should benefit from their use. The recent digital spectrum give-away to broadcasters underscores the inefficient and biased misuse of public resources. The citizenry should benefit and profit from the use of public frequencies, and should retain a portion of the spectrum for educational, cultural, and public access uses. Public interest should demand more money for private use of public property.
Same problem with public domain data. Masterpieces of the glorious past, stored in public libraries and museums do not belong to curators. They belong to the public of a particular nation, and also to human kind. If every nation decided to give back to its own people free access to its own memory, then not only everyone would have access to its own cultural treasures, but also to all other nations' cultural heritage.

The question of intellectual property rights seen from the global good viewpoint

Water, space, human genome, public domain cultural heritage, past inventions, ideas belong to the world public domain, the " res publica " of the world. It is a very sensitive and deeply political subject that is directly linked to the essence of what constitutes and founds the global good. In this context the question of the evolution of intellectual property should not be treated only from the merely juridical or commercial viewpoints, but also from an ethical, philosophical and ultimately fundamentally political slant. It is necessary to understand the lobbies at work and their motivations and to determine from an enlightened vision and for the global good, the ethical assumptions that should guide the evolution of the law.
What is the founding principle of intellectual property laws ? To protect general interest in ensuring universal dissemination of knowledge, creations and inventions, while guaranteeing authors a protection of their rights for a limited period of time, after which their intellectual production " falls " into the public domain. The goal is clearly to benefit humankind in the long-term by giving access to everyone to the fruits of the tree of knowledge and invention. During the French revolution, Le Chapelier established the principle of freedom of copy, to encourage the freedom of commerce and industry and to avoid the bottlenecks, monopolies and inefficiencies of an " exclusive " right to intellectual property. The general idea was to avoid the feudal " privileges " exclusively obtained from royalty until the Revolution. In the United States, at about the same period, Thomas Jefferson, promoter of the first public libraries, wrote : " He who receives an idea from me, receives instruction himself without lessening mine ; as he who lights his taper at mine, receives light without darkening me (...) Inventions then cannot, in nature, be a subject of property. " He was clearly in favor of " fair use " in matter of intellectual property, looking for the general interest rather than just the protection of vested interests.
But since the beginning of the century, American Congress regularly augments the length of copyrights without any compensation for the public domain. In 1998, Congress voted a new law that prolongs the length of copyrights from seventy-five to ninety-five years after author's death. Thanks to the Sonny Bono Copyright Term Extension Act, signed into law 27 October, publishing rare books online could result in a jail sentence of up to six years. This evolution, obviously desired by the lobbies of information and communication industries, and obtained without real democratic debate, supported by some House representatives more for local political reasons than for general principles, is not compatible with the development of a really universal access to information. One could also cite the lobbying organised by giant biotechnology companies tending to " protect " engineered seeds and preventing farmers to re-use the seeds that they themselves crop - which is in direct conflict with millenaries of peasant practice... This kind of enforcement of intellectual property laws should really be poised in consideration of the needs of developing countries, and not just from the viewpoint of private companies. The European Directive of 11 March 1996 on databases created a new intellectual property right, the " sui generis " right, enabling one to claim intellectual property rights on all kinds of databases. The goal was to encourage investment in the compilation of commercial databases. However critics and NGOs like the International Council for Science (ICSU) quickly pointed out that the European directive has many troublesome features :

The International Council for Science reacted strongly: " The EU directive could irreparably disrupt the full and open flow of scientific data which ICSU has long labored to achieve, and could seriously compromise the worldwide scientific and educational missions of its member bodies. (...) All data - including scientific data - should not be subject to exclusive property rights on public policy grounds." More generally the Directive created an uproar in many intellectual circles on the ground that it could just kill the role of public disseminators of information (libraries, archives, museums...) by allowing the private sector to claim " intellectual property rights " for databases created out of public domain information. A proposal similar to the EU Directive was presented at the World Intellectual Property Organization (WIPO) in December 1996 in Geneva, but was rejected due to strong political opposition from developing countries and from some developed countries of Asia.
This highlights the difficulty of clarifying what is really in the interest of the global good in matters of intellectual property.